Online shopping provides an easier means of purchasing product and gets them through physical delivery. Current local online shopping in Malaysia involves both product and services. They are mostly seen in a hotel business, flight ticket, apparel, take-out food and many more. There are much skepticism on ordering groceries online. This has to do with its value and price. Groceries belong to the categories of essential commodities product. Groceries are normally found in store or it can be described as a retail store that sells mostly food and other essential food items. These are mostly found in a cities ranging from large grocery stores, medium grocery stores to small groceries. The only thing that is common to them is the food stock products that they provide with other product other than food, such as clothing or household items. In most cases they are called supermarkets. They mostly comprise of several stock items. Code Shoppy Their target is to provide the most essential product that are needed by people on day-to-day activities. Some of this store also includes a pharmacy and an electronics section. Other grocery stores, especially the large ones, are centerpieces of a larger complex that includes other facilities, such as gas stations, which will often operate under the store’s name.
This setup is especially common in the United Kingdom, with major chains such as Tesco and Sainsbury’s having many locations operating under this format. The impact of intercultural competence on reliability on service quality and customer satisfaction in grocery retail industry in Malaysia has been discussed in Ihtiyar et al. . This has to do with dissatisfaction on face-to-face groceries retails. There are many issues involves. Mobile device provide an opportunity of transaction between customers and the producers. Introducing grocery shopping system on mobile platform would make the market flexible and enhance the mobile services.
A preliminary interview performed in this study suggests that local Malaysian citizens like groceries shopping and it was found that 69 percent of the locals go shopping for groceries at least once a week. While the remaining 29 percent prefer to go shopping at the markets close to their homes and very few prefer to go shopping at malls for a more variety of goods. When it comes to groceries business, both the customers and the business owners are cautious of their transactions, the fact still remains considering the prices and varieties. On the other hand, intervention promoted intentions and actual purchasing of sustainable groceries . In order to ensure the sustainability of mobile groceries business, a lot of business standard has to be in place, because grocery business competition arises naturally due to high travel costs and the perishable nature of groceries appears to impart horizontal differentiation between firms . Considering the issues and challenges of groceries business, this research is aimed to tackle the groceries purchasing process. This research introduces a mobile grocery shopping system targeting Malaysians within metropolitan Kuala Lumpur in Malaysia in order to provide easier means of buying and selling of groceries by Malaysians. The systems will run on mobile platform in order to enhance the flexibility of the business. Among some previous system is the one propose by Joo et al.  which is agent based system. The agents gather grocery information from several store server agents and compare it with user’s preferences of groceries and stores.
The system developed is presented in Figure 4. The customers have a main menu in the android system to navigate within the entire system. The icons are designed to be simple and easily understood as they are widely used in the targeted user’s lifestyle. The first screen user will encounter after logging in when using the system is illustrated in Figure 4 by the left. There are four menu options, each of which is an effort to provide users with the convenience and functionality for them to perform their purchases. The interface includes menu option for the users to perform actions as follows: • Go to the market’s catalogue • View the latest promotional products • Search halal status for JAKIM certified halal status • Update their account settings and detail Figure 4: Customer Android Application Interface First time customers have to sign up. After the customer has sign up for the account, they will have log in to get into the main menu.
While account profile update and promotions page are direct. When customers choose to shop they can choose the product based on the product category. Later the customer will be directed to the cart confirmation page to complete the order placement. In the halal checker module, the customer has the option to search for the product halal status using the barcode scanner or inputting the brand name or product name Figure 5. Administrator Web Based System The system provides that the administrator will first log in and navigates between menu options; manage inventory, manage user accounts, view orders and view transaction history as shown in Figure 5. Overall the system dwells on the given the administrator a privilege to login with username and password in order to be able to manage products in the inventory by adding, deleting and updating the list of products. The administrator will be able to manage the category of the inventory by adding, deleting and updating the product categories promptly.
The administrator will be able to upload a promotional brochure through the systemand view all order details. The administrator can be able to view all customer details as well as either delete customer details according to the customer identification number or update it base on requirement. The view could be pictorially, like pictures of objects captured under ideal imaging conditions  or an audio interface augment . Finally, the administrator will be able to view purchase history according to customer identification number, date of purchase and order identification number. The system provide for the first time client to register before using the application, thereafter client will be logged in using the registered username and password. The client can be able to view product catalogue as well as their expiration date and the ingredients of the products applicable. The client will be able to add products with desired quantity to shopping cart and view products in the shopping cart. The client must be able to delete products from shopping cart and edit the quantity of the product desired to purchase.
The clients can b able able to choose the method of payment they wish to make and will be able to proceed to check out and complete their transaction. Finally the client will be able to scan product barcodes to check its halal status. This system behaves similar to web-based grocery shopping using Radio frequency identification (RFID) and near field communication (NFC) . Although, both systems can reside within online transaction, as compare to online grocery shopping that incorporating product replenishment and product promotion  the proposed system is very similar to it.